Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Survey Marketing New York millennials 40

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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Marketing eBook millennials Cost 52

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey. Statista estimates there are 68.6

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Recruiting Recruitment Social Media Member Experience 134

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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St. Louis Technology Strategy Conference 341

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur.

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Marketing Newsletter Class millennials 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit.

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Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

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Mooc Certificate DC millennials 208

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Tip: Use marketing automation to improve targeted communications. Tip : Education paves the way to understanding.

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Communications Tips Content Tools 287

Associations Now

DECEMBER 13, 2018

email #marketing [link]. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? Your subscriber's inbox is like a swanky, invite-only party, and there's a huge bouncer standing at the door.

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Los Angeles How To California Email Marketing 45

Reid All About it

FEBRUARY 22, 2019

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. Nick Ruffin, CAE, President & CEO, AMR Management Services. Wed 2/27 at 12:30 p.m. Young Members 2.0.

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Social Media DC System Washington 170

Associations Now

MARCH 26, 2019

“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.

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Strategy Social Media Maine millennials 102

Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Lunch provided. Duration: 2 hours.

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Chicago Washington DC Social Media 150

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

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Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

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DC Las Vegas Washington Review 170

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Digital Marketing Office Hours.

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DC Washington Tools Education 150

Associations Now

FEBRUARY 26, 2014

5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume. — Ray van Hilst (@RvanHilst) February 26, 2014. ht @ RvanHilst ).

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Social Media Content millennials Email Marketing 40

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Marketing Social Media millennials Video 28

MemberClicks

APRIL 26, 2022

you might not have a massive marketing budget to pull from for planning costs. When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. Describe how you will help sponsors measure their marketing ROI. But planning an event can be expensive.

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How To Cost Proposal Social Media 52

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

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Arlington DC Project Technology 41

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

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DC Washington Project Member Engagement 30

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. Harness the Power of Content Marketing.

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LMS Raleigh Content millennials 150

Associations Now

OCTOBER 26, 2018

You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. If you’re a millennial CEO, Forbes explains how to manage experienced executives effectively.

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Strategy Innovation millennials Email Marketing 91

Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9 percent. “In

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Report millennials Email Marketing Marketing 81

Associations Now

MAY 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. Plus: How are associations using email these days, anyway? 2016: The Year of Email Marketing – https://t.co/a6uIghYGDr There has been much debate recently over the future of email. Tweet of the Day.

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millennials Email Marketing Social Media Recruiting 40